PEMANFAATAN TEKNOLOGI KOMUNIKASI BERBASIS E-COMMERCE BAGI UMKM DALAM MENGHADAPI MASYARAKAT EKONOMI ASEAN

  • Roby Rakhmadi Universitas Lampung
Keywords: AEC, SME, e-commerce

Abstract

Asean Economic Community is generally aimed at improving the stability of economy in ASEAN region, creating economic area among ASEAN countries with a strong free market in ASEAN. AEC will give entrepreneur opportunities to widen market access and increase product quality. SME as one of economic pillar with biggest portion in Indonesia must get benefit from this market. To  develop SME, it need marketing development media. Communication and Information Technology based on e-commerce can give solution for this.

Published
2020-01-05